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October 30, 2019

Here are some ideas that may lessen the toxicity that keeps on spreading online. Don't confirm friend requests just because you want to feel popular. Chances are, most of the people who are currently...

Here are some ideas that may lessen the toxicity that keeps on spre...

October 28, 2019

If you want your website to be as compelling as possible to the people who visit it, images need to be a part of your overall website strategy. Once you start thinking about this aspect of your website, it’s important to understand that not all images are equal.

A commo...

September 19, 2019

The world has moved on from traditional mediums of sale to include the more dynamic medium of the internet. Everything is ‘instant’ today. With smartphones in every palm we have the world at our fingertips.

Naturally, for businesses big or small, it has become essential...

August 20, 2019

Are LinkedIn Groups Dead? Not According to LinkedIn.

You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space.

For several years, another benefit to using this social media channel was the ability t...

August 5, 2019

For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy.

Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it’s essential to put in the time and eff...

July 17, 2019

Posting to social media is a great but even better is creating conversation.

For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing.


July 12, 2019

Have you had the experience of knowing that a client is perfect for you and your business, and yet they don’t buy? Ouch. That’s a painful moment.

It’s likely that your message wasn’t strong enough.

To be ultra-effective, your message, your brand, has to be crystal clear....

July 12, 2019

As a social media consultant, We help businesses with all kinds of issues related to social media. Since this gives me an opportunity to see how different businesses are approaching their social efforts, I’m able to notice trends across multiple industries and organiza...

July 6, 2019

(BPT) - Ever heard the expression, "One bad apple spoils the barrel?" In business this is especially true because hiring the wrong person can negatively affect everyone working around them, as well as potentially harming the reputation of your company.

Turnover is incre...

November 14, 2018

1. Identify their pain.

Successful communication with a customer starts with understanding. By identifying their needs, you are more likely to develop an appropriate solution. Moreover, by showing them empathetically that you understand their pain, they will also see th...

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