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Strategies to Crafting Effective Digital Newsletters for Your Business

August 5, 2019

 

For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy.

Because of this (and other reasons too) many avoid creating and sending out digital newsletters at all. However, it’s essential to put in the time and effort to positively impact your readers.

Why? Because when you send an email newsletter you’re communicating with your existing customers and potential new ones. This keeps you top of mind for them, increasing your chances of positive purchase decisions in your favour.

You have a limited time to capture your audience’s attention, so you need to make it count.

Let’s start with four strategies that can help you create the best digital newsletters for your business:

1. Start off with a great subject line

This is the first thing your readers see, so make it count. People are busy, and if you don’t hook them with your subject line, they’ll ignore your email or even worse – hit that Unsubscribe button.

Make your subject line snappy and specific. Instead of “Sale on today”, how about “Huge savings on summer gear – today only.”

Get creative and your company newsletter will likely see an increase in more open rates.

2. Add value to your customers’ lives

The best digital newsletters provide value. People don’t want to see an email cluttered with promotions about your business or to see the same deals week after week.

Instead think about what problems your customers face. How can you solve them? How will your product or service benefit them?

Maybe your company newsletter this week has a blog post with a clear solution to a common issue your clients experience. Or maybe it’s highlighting how your product will save them time and money.

3. Keep it short, sweet and scannable

One of the biggest mistakes businesses make is sending out lengthy company newsletters. People don’t want to read an entire blog post in an email, for example.

Many of your readers will be viewing your newsletter on their smartphone so make your content easy to skim with clear sections and bold headlines.

Break up longer content into bullet points and use links to direct people to your website.

4. Have a straightforward call to action

Make it obvious what you want your readers to do. Is it to read your latest blog post? Buy something? Sign up for your free webinar?

Your CTA (Call to Action) copy is what’s going to convince your readers to take action – or not. Pique their curiosity or add some urgency to compel them to click.

Make sure the link goes to an uncluttered page that lets them complete whatever action you invited them to take.

Writing a consistent newsletter does take commitment, but it’s worth it. If you need help, let me know! We help many clients with the writing, composing and sending out of their newsletters.

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