Social media has emerged as a new hero in the field of marketing. Initially, social media platforms were used as a medium to communicate with peers. But the substantial growth has opened a glorious path towards promoting small businesses. It emerges as an innovative technique to attract customers and improve the slab of sales. Not only the established companies but local businesses can participate in social media campaigns too. If used in the right way this type of digital marketing can boom the amount of profit in no time as it primarily focuses to aim the targeted audience.
But as every coin has two faces, similarly if not handled carefully social media can harm the whole image of a business. Negative comments, not being active on personal accounts, avoiding customer’s query is the blunder that can result in loss. To avoid this, it is highly advised to follow these easy steps to conquer the market and build a brand new identity of your business.
Lead with an aim – In the world of social media, a common mistake that people commit is getting greedy. People tend to lose focus on their desired objective and start indulging with different aspects of the platforms too. Rather than getting indulged in various impractical activities, it is advised to focus on the primary purpose which can be, selling, promoting, buying, etc. A simple way to overcome this issue is to start slow and select only three marketing strategies in the beginning. The basic strategies include pricing, promoting and placement. Cover the basics and rest can be done later.
Start a conversation - A majority of people are unaware of the fact that platforms like Facebook uses an algorithm that rewards posts that have frequent interactions. The number of likes and comments decides the fate of a post. No matter how attractive the product is, if there’s zero connectivity from the audience side, Facebook won’t show the post publically. To build a connection with the public and increase the number of responses, you can add up some questions within the post. These questions can be added within the post or even in captions describing the product or service. By actively responding to the consumers a relationship is built within the buyers and consumers resulting in loyalty from the customer’s end.
Show appreciation - The best thing about social media is its diversity. These powerful platforms are not just about you, it is about the goods and services connected to you too. One having a personalized account can connect to various other people in a meaningful way. You can contact directly to the consumers, which is a great way to increase growth. Moreover, now you can praise good customers, buyers or even supporters. If you could think of ten to twenty people who offered you support, thank them over a post or even a tweet. This small token of recognition helps in maintaining the support throughout.
Be different - at present, the competition is too high in terms of marketing. Even small businesses tend to display a unique image on various profiles just to stand apart from the native competition and attract consumers. Creativity has become an utmost necessity in the field of digital marketing. Consumers are tired of the old tactics and presentations offered by the companies. They demand something new which encourages them to invest their precious time and money in. Give priority to new ideas and do something which doesn’t already exist in the market. Create your own identity rather than fitting in someone else’s shoes.
Dominate a single platform - As mentioned earlier, rather than
spending too much time on various mediums, choose one according to you and the consumers. Choose a social media platform that aims directly to the targeted audience. Analyze your product thoroughly and then choose the commodity you want to sell to. After the study, it is quite easy to determine the correct option from a huge variety of platforms. Don’t neglect your other profiles on different networks, stay active on them too but your primary focus should remain only one. This strategy is both times saving and effective.
Create a calendar - Be already prepared by creating a calendar. This calendar would help you to organize things in a much simpler way. By scheduling every post or tweet you can get ahead in your game. Be consistent when it comes to the theme so that as soon as you display something, the public automatically recognizes the essence of you. Also, don’t forget to be innovative with the latest trends. Emphasize on the forthcoming important events and festivals too. This creates an active profile that consumers like to follow.
Be visually creative - 80% part of the brain remembers what it sees. It is very important to add pictures and attractive graphics to your content. The majority of consumers find the visuals charming and gives a chance to trying something new. Visually oriented platforms like Instagram and Pinterest are purely based on the image-sharing strategy. Up to 70% of the leading companies are active on these two social media platforms. What are you waiting for?